10% of your first order with code: im-new-here

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2% of sales In Aid of better mental health

We believe swimming is a great tool in battling mental health problems and we're delighted to be able to play a small part in helping out. Find out more on Mind's website.

artwork drawn by hand

We work with talented independent artists who draw their artwork from scratch. Unlike most major swim brands - we spend time and money on developing our designs and we love each one we make. It's not driven by fashion - it's just what we think looks cool.

Read more on our approach

Blog posts

The Best Swimming Workout For Beginners

If you are just getting started with swimming and you are looking for a simple workout to get started then check out ...

Which animals can swim

Our definitive guide to which animals can swim and which ones can't. Just like humans, other animals vary in their ab...

How to train for an open water swim

If it's your first time participating in an open water swim it can be a daunting task, but don't worry it's not as ba...

CrossFit London: A 30 Second Guide

CrossFit London: A 30 Second Guide CrossFit gyms are starting to crop up all over the country and especially in the ...
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LAUNCHING MARCH 2018

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